Taste tests: Impacts of consumer perceptions and preferences on brand positioning strategies
نویسندگان
چکیده
منابع مشابه
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BARBARA LOKEN is Assistant Professor of Marketing and IVAN Ross is Professor of Marketing, both in the School of Management, University of Minnesota, Minneapolis, Minnesota 55455. RONALD L. HINKLE is founder of Market Metrics, 3615 15th Avenue South, Minneapolis, Minnesota 55407. This research was supported in part by a grant from the School of Management, University of Minnesota, to the first ...
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ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2001
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740031